Senior design manager · London
I design for better decisions, not just better design
Most design problems are people problems.
I grew up in a village outside Barcelona making things from whatever was around. Moved to London, New York, back to London — building the same instinct at bigger scale. The work I'm most proud of rarely looks like design.
Point of view
The best product decisions look nothing like design — they look like a conversation nobody wanted to have.
Featured projects
Skyscanner Loyalty
Built Skyscanner's loyalty programme from 0→1. Now live for 100M+ users across 30 markets.
Virtual Beauty Expert
Designed L'Oréal's AI makeup try-on tool. Drove a 3× uplift in product engagement.
Coty Digital Platform
Redesigned Coty's B2B digital platform. Deployed across 12 global markets.
All projects
See the full body of work
Companies I've helped shape
About
I grew up making things from whatever was around — games from cereal boxes, furniture from attic scraps. Nothing was made for me, so I made it myself. That instinct followed me from Barcelona to Madrid, London, New York. The real shift came when I became responsible for a team. Suddenly creative wasn't enough. You had to be clear, name the actual problem, and understand that the people question always comes before the design question.
How I work
- Leading with clarity
- Solving the right problem
- Investing in people
- Building things that scale
- Making space to think
Speaking
I speak about the decisions that happen before anyone opens a design tool. To explore booking, get in touch.
Recognition
Available for speaking engagements.