HELPING TEAMS
I help teams make confident product decisions and build experiences people trust.
Over the past decade I've done that across travel, beauty and media, for brands like Skyscanner, Rimmel London, NBCUniversal, et al. Originally from Barcelona, I'm now based in London, where I also mentor designers and speak at industry events.
About me
Selected work
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15+ years shaping products and experiences used by millions of people worldwide.
Great products aren't accidental. They come from better decisions.
Make complexity clear
Great products aren't defined by how much they do, but by how confidently people can use them.
Shape direction early
Design should help define product direction — not simply respond to decisions made elsewhere.
Understand people first
Teams make better products when they understand people before they design interfaces.
Product design is where I start not where I stop.
Talks
Speaking at conferences and podcasts about product design, decision-making and design leadership.
Design workshops
Running hands-on workshops that help teams build the habits behind confident product decisions.
Mentoring & coaching
One-to-one support for designers and managers navigating their next career step.