Product Design

Max Factor

Fragrance Finder: An AI Conversational Experience

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The challenge

Chatbots are quickly becoming one of the most versatile tools of the digital age. Powered by artificial intelligence, they are here to stay and effectively change the way consumers communicate with brands. 
We think that conversation is more than just chatbot… Everything is a conversation… yes, even a brand-website! 
But conversation can be engaging or frustrating, 
They can be also be too fragmented  
We know that successful conversation goes beyond one platform and needs to work across all channels, it needs be optimised to each consumer on a  individual level.
This where we can truly make an impact. 


We want to lead dynamic beauty focused conversations for consumers to satisfy their unmet needs and acquire rich metadata.

Our goal is to drive pre-qualified traffic to the fragrance advisor to recruit to Beauty Club and grow the category, esp with Gen Z & Millennials.

Create a scalable AI chatbot that can be syndicated and customisable for brands.

User Research

Done in-person user research.

Real-time conversation

Intelligently guided conversational experience. Not reliant on beauty assistant, 24-7. Frictionless conversation with human like advisor. Users can interact with your brand whenever they want. The engine itself that is agnostic to consumer needs. Delivers data-driven product suggestions - powered by dynamic machine learning.

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The fragrance finder provides up to 10 intelligently selected fragrances based on user choices around how you would like to wear the fragrance or which scents you prefer i.e. floral, oriental, woody or fresh.

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our AI interface  can be integrated easily on your website via iframe. Attatch customisable guide here.


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Pitch deck for multiple brands

The results

Retailer Buy-In:

Debenhams on-board. Successful soft-launch of Fragrance Finder for Debenhams with a 16% CTR on the 10th December 2018.

Interest from Hearts & TPS. the point of difference is connecting the dots between a publisher for traffic, a technology for experience and a retailer for conversion. This is where we add value. Hence Hearst is included in the customer journey