Personal
A content network
built for TV
A Social Content
Network for TV
Designed a platform connecting live TV content with social media engagement — giving broadcasters a new way to build audience.
The Problem
TV audiences had moved
TV audiences had moved
to second screens.
Viewers were tweeting, messaging, and reacting while watching — but broadcasters had no way to harness that engagement or feed it back into the viewing experience.
Approach
Linking broadcast moments
Linking broadcast moments
to social in real time
Built a system that detected on-screen content, matched it to social conversation, and surfaced trending moments to producers and audiences in real time.
Design
A content hub for
A content hub for
broadcasters and fans alike
Designed for two audiences: broadcast producers managing live feeds, and viewers discovering content through social. Shipped as both a web platform and broadcaster API.
12
Broadcast partners at launch
+180%
Social engagement per show
0→1
New product category for LTN