Design leader,
problem solver.
10+ years building products people love — across travel, beauty, and consumer tech. Based in London.
About me
I'm a Product Design Leader with a track record of shaping products at scale. I've led design at Skyscanner, built beauty products used by millions at Coty, and worked with brands including Google, The New York Times, L'Oréal, and American Express.
My work sits at the intersection of strategy, craft, and people. I believe the best design isn't just beautiful — it's purposeful, measurable, and built to last.
I grew up in Portugal, trained in Spain, and built my career across London and New York. That breadth shapes how I think: rigorously, culturally, and always with the user at the centre.
Recognition
Awards
- Webby Award — Best User Experience The Webby Awards 2024
- D&AD Pencil — Digital Design D&AD 2023
- FWA Site of the Day Favourite Website Awards 2023
- Cannes Lions Shortlist — UX & UI Cannes Lions 2022
- CSS Design Award — Special Kudos CSS Design Awards 2022
On stage
Public Speaking
Design Matters Copenhagen
From pixels to strategy: how design leaders earn a seat at the table
UX London
Building design systems that scale across global teams
Awwwards Conference
Beauty meets tech: designing AI-powered consumer experiences
Product Design Week
Designing for millions: lessons from Skyscanner's consumer product
Ideas into
Impact
01
Start with the problem
Every project begins with ruthless clarity on the problem we're solving. Not the feature, not the brief — the underlying human need.
02
Design with evidence
Intuition is a starting point, not an answer. I combine qualitative insight with quantitative signal to make decisions that hold up.
03
Ship, learn, iterate
Perfect is the enemy of impactful. I build momentum through rapid iteration, letting real-world feedback sharpen the work.
04
Elevate the team
The best design work happens when everyone around you is growing. I invest as much in people as I do in the product.
05
Make it matter
Design that doesn't move the needle is just decoration. I connect craft to business outcomes — and make sure the team sees the impact.
06
Stay curious
The best ideas come from unexpected places. I draw from architecture, fashion, film, and culture — then bring that thinking into product.