Coty Inc.
Optimising your
digital presence
Optimising Digital
Marketing for Beauty Brands
Beamly — a social media management and analytics platform that gave beauty brand managers control of their digital campaigns.
The Problem
Brand managers juggling
Brand managers juggling
10 tools and no overview.
Managing social campaigns across platforms meant switching between disconnected tools, losing visibility, and making decisions based on incomplete data.
Approach
One place to plan,
One place to plan,
publish, and measure
Designed a unified dashboard that consolidated scheduling, publishing, community management, and analytics — with brand-specific views for Rimmel, Wella, and Max Factor.
Design
Campaign views built
Campaign views built
around brand workflows
Built campaign card views, a calendar planner, and a real-time analytics module. Ran co-design sessions with brand managers to validate that the IA matched how teams actually worked.
4
Beauty brands onboarded at launch
↓40%
Time to publish a campaign
1
Dashboard replacing 10 tools