Skyscanner
A loyalty programme
for every journey
Skyscanner Loyalty
Designed Skyscanner's first loyalty programme — a 0-to-1 product enabling travellers to earn and redeem rewards across flights, hotels and car hire.
The Problem
Strong top-of-funnel.
Strong top-of-funnel.
Low repeat usage.
Skyscanner had millions of users comparing prices — then booking elsewhere. No mechanism existed to reward loyalty or bring users back.
Discovery
Research across 6 markets
Research across 6 markets
and 12 loyalty programmes
Ran discovery with frequent travellers to understand what motivated loyalty behaviour. Competitive analysis identified the moments where loyalty could create genuine, felt value — not just abstract points.
Design
Earning mechanics
Earning mechanics
that felt fair and motivating
Designed the full loyalty experience — tier structure, earning mechanics, member dashboard, and reward redemption. Built a component library to support the new surface area across web and mobile.
↑23%
Repeat booking rate in test markets
3
Markets in MVP launch
0→1
First loyalty product at Skyscanner