Personal
Get in shape with
the flexible diet
Get in Shape with the
Flexible Diet Guide
Designed and built a calorie tracking app that made flexible dieting — IIFYM — accessible and motivating for everyday users.
The Problem
Dieting apps were
Dieting apps were
restrictive and discouraging.
Existing apps told users what they couldn't eat. The flexible dieting method (IIFYM — If It Fits Your Macros) offered a more sustainable approach — but had no well-designed consumer product.
Approach
Tracking food should feel
Tracking food should feel
like progress, not punishment
Ran user interviews with people who'd tried and abandoned diet apps. Found that shame-based design was the core drop-off trigger. Redesigned around progress and momentum.
Design
Flexible targets, clear
Flexible targets, clear
progress, zero guilt
Designed a macro-based tracking system with daily and weekly flexibility. Added a "remaining" view instead of "consumed" — a small framing shift that dramatically improved how users felt about the app.
4.7★
App Store rating at launch
50K+
Downloads in first 3 months
Solo
0-to-1 — design and build